We Are Architects of Better Business

We believe that the most successful companies are those that design their services with deep empathy for their customers.

A diverse group of professionals in a modern office, collaborating around a table filled with sticky notes and sketches.

Our Mission

Our mission is to empower organizations to innovate and grow by placing human needs at the center of their strategy. We bridge the gap between business objectives and customer value, transforming complex challenges into elegant, intuitive, and effective service experiences.

We act as catalysts for change, guiding our partners through a collaborative process of discovery, ideation, and validation. By combining rigorous research with creative design, we help build products, services, and business models that are not only profitable but also meaningful and resilient in an ever-changing market.

Our Core Values

These principles guide every decision we make and every project we undertake.

Clarity Through Collaboration

We believe the best ideas emerge from partnership. We work as an extension of your team to uncover insights and build shared understanding.

Driven by Curiosity

We constantly ask 'why?' and 'what if?'. Our curiosity fuels the research and exploration needed to solve the right problems in innovative ways.

Impact Over Artifacts

While we create beautiful deliverables, our ultimate goal is to drive tangible business outcomes and create real value for your users.

Meet Our Leadership

A team of experienced strategists, researchers, and designers.

Radu Ionescu

Founder & Lead Strategist

With over 15 years in digital strategy, Radu is passionate about helping businesses find their competitive edge through design.

Ana Stoica

Head of Research & UX

Ana is an expert in human-centered design, dedicated to uncovering the deep user insights that fuel breakthrough innovations.

Mihai Petrescu

Director of Service Design

Mihai orchestrates complex service ecosystems, ensuring every customer touchpoint is seamless, effective, and memorable.

We Are Architects of Better Business

We believe that the most successful companies are those that design their services with deep empathy for their customers.

A diverse group of professionals in a modern office, collaborating around a table filled with sticky notes and sketches.

Our Mission

Our mission is to empower organizations to innovate and grow by placing human needs at the center of their strategy. We bridge the gap between business objectives and customer value, transforming complex challenges into elegant, intuitive, and effective service experiences.

We act as catalysts for change, guiding our partners through a collaborative process of discovery, ideation, and validation. By combining rigorous research with creative design, we help build products, services, and business models that are not only profitable but also meaningful and resilient in an ever-changing market.

Our Core Values

These principles guide every decision we make and every project we undertake.

Clarity Through Collaboration

We believe the best ideas emerge from partnership. We work as an extension of your team to uncover insights and build shared understanding.

Driven by Curiosity

We constantly ask 'why?' and 'what if?'. Our curiosity fuels the research and exploration needed to solve the right problems in innovative ways.

Impact Over Artifacts

While we create beautiful deliverables, our ultimate goal is to drive tangible business outcomes and create real value for your users.

Meet Our Leadership

A team of experienced strategists, researchers, and designers.

Radu Ionescu

Founder & Lead Strategist

With over 15 years in digital strategy, Radu is passionate about helping businesses find their competitive edge through design.

Ana Stoica

Head of Research & UX

Ana is an expert in human-centered design, dedicated to uncovering the deep user insights that fuel breakthrough innovations.

Mihai Petrescu

Director of Service Design

Mihai orchestrates complex service ecosystems, ensuring every customer touchpoint is seamless, effective, and memorable.