Business Model Innovation

Design Products and Services Your Customers Actually Need.

We partner with ambitious companies to bridge the gap between business goals and user needs through strategic service design and UX. Let's build the future of your business, together.

A team of designers collaborating on a user journey map on a whiteboard.

A User-Centric Approach to Business Growth

Our integrated services ensure every touchpoint of your customer's experience is intentional, intuitive, and impactful. We turn complex challenges into elegant solutions.

  • Service Design & Strategy

    We map out entire service ecosystems, identifying pain points and opportunities to create seamless, holistic customer experiences that drive loyalty and value.

  • UX for Business Transformation

    Go beyond aesthetics. We apply deep user research and UX principles to design digital products that solve real business problems and are a joy to use.

  • Innovation & Prototyping

    From initial concept to interactive prototype, we help you rapidly test and validate new ideas, reducing risk and accelerating your time to market with tangible results.

  • Business Model Canvassing

    We facilitate workshops to collaboratively design, challenge, and pivot your business model, ensuring it's resilient, scalable, and aligned with market demands.

A professional business consultant presenting a strategy on a digital tablet.

Flexible Engagement Models

We offer both project-based and retainer models to suit your needs.

Strategy Workshop

€4,500 / one-time

Rocznie: N/A

  • 2-Day Intensive Workshop
  • Business Model Canvas
  • Initial Action Plan
Book a Workshop

Strategic Partnership

Custom

Rocznie: Custom

  • Embedded Design Lead
  • Ongoing UX & Strategy
  • Quarterly Reviews
Discuss Partnership

Our Collaborative Process

We follow a proven, four-step methodology to ensure clarity, alignment, and success.

01

Discovery & Research

We start by deeply understanding your business, your market, and most importantly, your users. Through interviews and data analysis, we uncover key insights.

Understand Analyze
02

Strategy & Ideation

Armed with insights, we co-create a strategic roadmap. We facilitate brainstorming sessions to generate innovative solutions aligned with your objectives.

Strategize Co-Create
03

Design & Prototyping

We bring ideas to life through wireframes, user flows, and interactive prototypes. This allows for early feedback and iterative refinement before development.

Visualize Test
04

Implementation & Handoff

We deliver a comprehensive design system and detailed documentation, ensuring a smooth handoff to your development team for a pixel-perfect build.

Deliver Support

Frequently Asked Questions

Have questions? We have answers. Here are some common inquiries about our process.

What is service design and how is it different from UX design?

While UX design focuses on the interaction between a user and a digital product, service design takes a broader, holistic view. It orchestrates all touchpoints—digital and physical—that a customer has with your company. We believe a great UX can only exist within a well-designed service, which is why we integrate both disciplines to ensure a seamless end-to-end journey for your customers.

How long does a typical project take?

Project timelines vary based on scope. A strategy workshop might take a week, while a full service design project can range from 3 to 6 months. During our discovery call, we'll work with you to define the scope and provide an accurate timeline. Our agile process is designed to deliver value at every stage, so you'll see tangible outputs regularly.

What are the key deliverables I can expect?

Deliverables are tailored to each project but often include customer journey maps, service blueprints, user personas, wireframes, and high-fidelity interactive prototypes. Beyond these artifacts, our most valuable deliverable is strategic clarity: a shared understanding across your team of who your customers are, what they need, and how your business can best serve them.

How do you collaborate with in-house design teams?

We love collaborating with in-house teams. We can act as strategic partners, providing an external perspective and specialized service design expertise to augment your team's capabilities. Our goal is to integrate seamlessly with your existing workflows, upskill your team, and leave behind a stronger, more user-centric design culture within your organization.

Trusted by Industry Leaders

Here's what our partners say about our collaborative process and its impact.

Working with Innova Design was a pivotal moment for our company. They didn't just deliver a design; they fundamentally shifted how we think about our customers. Their service design process unearthed insights we had overlooked for years, directly leading to a 40% increase in user engagement and a much clearer product roadmap. They are true partners in innovation.

Elena Popescu Chief Product Officer, TechSolutions S.A.

Who We Partner With

Our methodology is adaptable to a wide range of industries and business stages.

Enterprise Corporations

We help large organizations innovate from within, break down silos, and launch new user-centric services to stay ahead of the competition.

Tech Startups

For startups seeking product-market fit, we provide the strategic UX and service design foundation needed to build a scalable and lovable product.

SaaS Companies

We optimize user onboarding, reduce churn, and design powerful new features that enhance the value of your software-as-a-service platform.

Established SMEs

Looking to digitize your services or enter new markets? We guide small and medium-sized enterprises through digital transformation with a focus on customer experience.

Non-Profits

We help non-profit organizations better understand their beneficiaries to design more effective and impactful programs.

Ready to Transform Your Business?

Schedule a free, no-obligation discovery call with one of our strategists to explore how we can help.